World Hunger be Damned, There’s Games to Sell!
I kid, I kid…I know that people in Somalia will be fighting over which modern warfare FPS game to pick up next. Let’s face it, in this world and this economy you have to spend some major cash in order to make even more back in return. This year, there will be two such products hoping to make you feel like you NEED to purchase them, a new Activision’s next Call of Duty and EA’s Battlefield 3.
It’s been reported at Gamasutra that EA’s CEO, John Riccitiello, has stated that we should expect to see “a couple hundred million dollars [spent on] marketing against these two products”. He is of course talking about Activision’s massive money maker Call of Duty and EA’s Battlefield 3 which is aiming to bring down CoD as the top FPS.
Considering that we have seen a massive swelling in the gamer community over the past few generations of consoles (apparently nearly 1.5 BILLION, that’s 1,500,000,000 gamers!) across the globe, spending a few million shouldn’t be an issue when talking about games that bring in multi-billions of dollars…but thinking of all the money that will be spend convincing gamers they need these games just makes me kind of sad.
In the meantime while these guys are duke-ing out who will get the biggest cut of the derp pie that is the modern warfare FPS market, can I implore you to check out stuff that doesn’t have the hundreds-of-millions-of-dollars for marketing budgets? Like right now, there’s a great iOS game called Superbrothers: Sword & Sworcery that is fan-fucking-tastic, and there’s always so much other good stuff out there like anything you can get from The Behemoth, Twisted Pixel, Team Meat, and Double Fine.
I’m the last person that would defend indie gaming as much as I am in this article, but it sickens me to think of what is essentially shovelware with different skins making BILLIONS of dollars, while others won’t even make hundreds.