The Spotify dream has ended

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As of May 1st, all free users of the streaming music service will be limited to 10 hours of streaming music a month. In addition, free users will only be able to play a free track up to 5 times a month. To begin with, this will only affect users who signed up on or before November 1st of last year, ie the people who have been with Spotify since the beginning. That’s consumer loyalty for you I guess. Those who signed up after this date will see the changes happen in 6 months.

Also in May there will be a 30 day trial for the Spotify Premium service, which is £9.99 a month and offers unlimited streaming without ads and mobile streaming.

Well, I think we all knew it couldn’t last forever. A music streaming service with a huge library that is free to use with an occasional advert is simply too good to be true. New users were already crippled last year with a 20 hours a month cap but users from the beginning like myself could still enjoy it unlimited, but now that’s ending too.

It’ll be interesting to see what happens to Spotify in the future. Undoubtedly there will be a huge drop in users simply because a lot of people don’t want to pay £4.99 or £9.99 a month for the service. There are benefits from it provided you’re a heavy user, but as a traditionalist, I’d still rather have physical music that I have ownership over anyday. It’ll still be useful for checking out next albums, but I doubt it will be my main music player for much longer. And with the US launch still on the horizon, it may come back to financially bite them in the asses. Still, subscription services have survived before.

Source: Spotify Blog

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