Ryan Thomason

Redbox Just Got More Epensive

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The other company with a trademark Red logo/color feature is about to get more expensive. If you haven’t seen the explosions of RedBox movie rental carriers near you, you’ve been missing out. Essentially it’s what the name implies, a Red Box kiosk type station with a touch screen, and a bunch of DVD in it that you can rent for a dollar each night you keep it.

Well, citing “Operational Expenses” Redbox is raising prices of their DVD rentals to $1.20 from the current $1 starting at the end of October (Monday Night) Blu-Ray and Video Games will have no increase, but I can only see that they’ll bump those too.

Really, it just smells of a money grab and a way for Redbox to just start taking in a new mass of cash. Will I still rent from them? I’m not sure, $1.20 for a night isn’t too bad really, and we usually go to Redbox and pick up an extra movie that we would never have bought on DVD or seen because hell, it’s $1 and we’ll give the movie a try.

Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.

I knew this was going to happen soon enough once they had some big market saturation and a steady stream of renters.

The price change is based on an increase in operating costs, including higher debit card fees that went into effect October 1. This is the first time in eight years Redbox has raised our daily DVD rental price.

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