Alan Smithee

Nielsen Report Points Out Obvious, We Like Gaming

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I love reading on Gamasutra for stories like this one. The Nielsen Games report came out recently and while the conclusion is an obvious one, that we are all gaming more and more. Regardless of how infantile the conclusion might be, it’s still interesting to see exactly how much we do love our games.

Compared to 2008, we are spending much more time gaming (in hours) this year. Just look at the graph to see exactly how much more we are enjoying our games in 2009.


That’s a pretty dramatic increase in hours played, especially in the ‘dead of winter’ months. I think we could probably attribute that to all of the Rockband, Guitar Hero, Wii Sports gamers out there (like my parents).

Casual gamers may be the bane of the core gamer, but the funny thing is that most of us gamers don’t care whether the game is entry level or seriously hard, we’ll play just about anything. The massive influx of new-gamer-blood is precisely what is keeping the gaming market going right now according to Michael Flamberg, director of consulting for Nielsen Games.

What’s even more sinister is the fact that used game purchasing compared to buying new has also seen a dramatic rise. You could probably attribute this to the fact that people are seeing hard times with their wallets thanks to the recession and are looking to save money by buying used (I’d like to take some credit for this myself seeing how I bought about 50 used PS2 games in the first couple of months of this year).


So yeah, there’s no big message to be had with the latest Nielsen report besides that many of us are looking for used games and rental services to save a buck or two over buying outright, and that we’re all getting a bit more plump by gaming more (or in the case of the WiiFit users, a little less plump). I just enjoy hearing what all the other websites skew the data as. At least GS is a bit more level headed and don’t report on what’s not there, unlike us who normally use charts and reports like this to make our arguments.

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