Alan Smithee

What’s In a Name?

What’s In a Name?

Apparently 50% of your brand’s awareness. According to an article at Gamasutra and the tracking firm OTX, without the Call of Duty bit at the beginning of the upcoming Infinity Ward and Activision game Modern Warfare 2, the game’s awareness dropped from 40% of US gamers knowing about it to only 20%… Let me put […]