RANT: UK Anti-Piracy ads

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Recently I have been noticing one set of adverts playing more and more on TV, it’s the latest attempt at preventing piracy over here in the UK and at best it’s a huge waste of money (£3,000,000 to be exact). The advertisements I’m talking about are the “Knock off Nigel” ones primarily being run on Freeview channels across the country. I don’t advocate piracy in any way but this is beyond ridiculous, the adverts make me cringe. Anyone who illegally downloads anything is in no way going to be deterred by these pitiful shorts. I don’t see why they don’t take the same approach that smoking and drinking commercials have over here and go for shock value. For examples of the right way to deter people from doing things check out the two Youtube videos in the full post.

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