To promote the upcoming movie “Rio”, Rovio is putting a secret code in the commercial for a level in their popular Angry Birds game.

Apparently, it will only be shown for only one frame of the entire trailer. Which judging by how fast the internet moves, it might just as well wait for it to hit Twitter in a matter of minutes after the commercial airs.

Personally, I think this is a pretty interesting attempt at advertising. Not only does it give the consumer value (Hey, a free level is a free level), it makes watching the pointless commercials even more entertaining.

Will you be keeping a hawk eye on the “Rio” commercial come Super Sunday?

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