EA is looking to make Dead Space a household name and they’re going to make that push with Dead Space 3. EA practically crammed the Dead Space name down people’s throats with novels, toys, a movie deal, comics, and DLC and it looks like they have quite large ambitions for the series. The first Dead Space was a great game and while it was met with critical acclaim, it wasn’t a huge flagship game for EA. With the release of Dead Space 2, the series is starting to really pick up some steam. I haven’t had the chance to check the game out personally, but WPR’s Ryan Wilson gave his thoughts on Dead Space 2 in his recent review and he appeared to think rather highly of the game.
EA’s Frank Gibeau had this to say about taking the Dead Space series to new heights:
“The Resident Evil series was awesome, the early versions were phenomenal. [Capcom] did a good job of growing the franchise to a very large market. I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic. That’s how we’re going to think about it as we think about Dead Space 3 and what we do next with the IP.”
“Overall, we want to try and grow the business in the action category. EA doesn’t really have a very strong stake there; survival-horror kind of lives in that genre.Third-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded. Horror movies are great films; it’s a genre that’s been around for decades. We think the same holds true for interactive.”
I don’t know if Dead Space will ever reach the same level of popularity that the Resident Evil series has, but I think it’s admirable for EA to tackle that goal and really try to claim their place in the action-survival-horror genre. Resident Evil has gotten a little stale for me since RE5 hit, so I can see there being some room for EA to move in and give gamers more of what they want without forcing antiquated game mechanics on people just for tradition’s sake. However, I’d have to say the characters in the RE series have always been more appealing to me. They always seem so over the top and out there and I just don’t get that same feeling from Dead Space. It can only mean one thing to us gamers in the end though. We’ll get an amazing game when Dead Space 3 hits regardless of whether or not people begin to see Dead Space in the same light as Resident Evil.