Ryan Thomason

AMD to Kill off ATI

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Enough acronyms for you? If you don’t understand the two, then you might not know your graphics cards very well. AMD, which bought ATI 4 years ago for 5.4billion had decided that ATI as a brand name isn’t up to snuff anymore. According to my source, the AMD brand name has enough weight that there is no point in using the ATI name anymore, since the graphics cards that ATI produces (Radeon and Firepro) have enough recognition to stand on their own feet. Kids, there is your corporate branding lesson for the day.

So, good bye ATI, you’re not going anywhere, and will still be making your products but under a different name. Hey, at least you gave me something to write about!

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