Lesley Aeschliman

2015 J-Pop Summit Announces MOSHI MOSHI NIPPON Events

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Amiaya at 2015 J-Pop Summit

Fashion designers and sisters Amiaya

The 2015 J-Pop Summit, the Japanese pop culture event held annually in San Francisco, partners with ASOBISYSTEM, the prominent entertainment company based in Harajuku, to present a brand new edition of the MOSHI MOSHI NIPPON Project for this year’s Festival. The 2015 J-Pop Summit takes place on Saturday and Sunday Aug. 8 and 9, 2015 at the historic Fort Mason Center in San Francisco’s Marina district.

Developed by the multi-faceted Japanese entertainment agency, ASOBISYSTEM, MOSHI MOSHI NIPPON seeks to promote Japanese pop culture and fashion on a truly global level. During the 2015 J-Pop Summit, the many colorful and creative sides of Japan’s pop and fashion culture will be showcased with fashion shows, contests, live musical performances and autograph and meet-and-greet opportunities with some of the Japanese fashion world’s fastest rising stars.

Throughout the weekend, J-Pop Summit attendees at Fort Mason can enjoy an assortment of Japanese pop-influenced culture, fashion, pop art, live music, technology, and travel that will be complemented by celebrity Guests of Honor, anime programming, cosplay and J-Pop idol contests, and a wide assortment of vendors and other programming. Tickets and V.I.P Passes are available now at: www.J-POP.com.

MOSHI MOSHI NIPPON 2015 programming on-stage and in the booth area at J-Pop Summit will feature Harajuku icon and designer, Ayumi Seto, producer and designer of Aymmy in the Batty Girls, the J-Pop icons and jouetie apparel brand producers, Amiaya, along with Ani-song princess Anna Yano, the pop idol dance unit, Musubizm, karaoke fun at the LIVE DAM booth, the timeless onigiri rice and seaweed snack at the Onigirazu booth, an opportunity to dress up in a variety of J-Pop inspired costumes and participate in a photo session at the Pure booth, and additional “egg”-inspired photo session fun with Sanrio’s newest character sensation, Gudetama. There will also be opportunities to join meet and greets with the guests, and to purchase a variety of exclusive apparel, accessories and gifts.

MOSHI MOSHI NIPPON Events and Special Guests of Honor

Ayumi Seto / Aymmy in the batty girls
Saturday Aug. 8, 2015; 2-2:45pm at Main Stage with Fashion Show, Fort Mason Center /
Meet and Greet at MOSHI MOSHI NIPPON booth area

Ayumi Seto is a trendsetting Japanese model and designer who has appeared in a number of popular Harajuku fashion magazines. She is known as one of the pioneers in a new fashion style called “Kidz Rock.”  As a model, Ayumi’s unique fashion style has inspired Harajuku girls. Following the release of her first fashion book titled, AyumiKidz, in October 2013, Ayumi launched her first clothing brand, Aymmy in the batty girls, in the Spring of 2014 and it has become one of the most popular fashion brands in the Harajuku scene. As the first brand to be directed by an aomoji-kei model, Aymmy in the batty girls offer a wide variety of items that reflect Ayumi’s colorful and edgy style.

AMIAYA– Producers of jouetie apparel
Saturday Aug. 8, 2015; 2-2:45pm at Main Stage with Fashion Show and Performance,
Fort Mason Center / Meet and Greet at MOSHI MOSHI NIPPON booth area

The 2015 J-Pop Summit welcomes the apparel brand – jouetie – and its producers, Amiaya, to this year’s event. Check out a styling exhibition done by the girls, as well as grab this chance to buy popular items that are only sold in Japan.

Amiaya is composed of twin sisters that moved to Tokyo at the age of 15 and soon after became active in the Harajuku fashion scene. After landing a shoot on an aomoji-style magazine, they quickly garnered a fan base that went on to replicate their unique way of dress and hairstyle, which has led them to become the latest Harajuku superstar models. The AYA AMI BOOK was released in July 2010 and has sold over 40,000 copies. The twins have also appeared on the cover of Nylon magazine and have penned a column for the publication.

Since their modeling career exploded, Amiaya also have become the concept producers behind the apparel brand, jouetie, which has become popular not only in Japan but throughout Asia. In 2013, Amiaya launched a music career with the release of their mini album, TOKYO POP, on Universal Music’s Far Eastern Tribe Records. Amiayaʼs personal theme is “Tokyo x Stylish” (or “oshare” in Japanese), and the duo works to bring its brand of “real music” to a worldwide audience.

Ani-Song Princess Anna Yano
Saturday Aug. 8, 2015; 2-2:45pm at Main Stage with Live Performance, Fort Mason Center / Meet and Greet at MOSHI MOSHI NIPPON booth area

With her cute smile and natural fashion and style, Anna Yano is known as a versatile artist and model who effortlessly pulls off any look, from her signature Kawaii style to extreme more Lolita looks. Also a featured vocalist, Anna released Shape My Story in August 2013, which was produced by kz, and was also selected in 2014 as a featured vocalist on kz’s solo project, livetune. This was soon followed by the release of All Over, another livetune production. Both of the tracks were later used as theme songs for popular anime series and garnered additional attention for Anna Yano among existing fans and anime fans alike.  In 2014, Anna Yano traveled to six countries and seven cities across Europe and Asia to promote Harajuku culture as an artist and model. Her first photo book, Yano Anna: Made in Harajuku, was released in 2015.

Saturday Aug. 8, 2015; 2-2:45pm at Main Stage with Live Performance, Fort Mason Center / Meet and Greet at MOSHI MOSHI NIPPON booth area

Musubizm is an entertainment idol unit formed in 2014 by five members selected from a pool of candidates during the Spring 2014 ASOBI SYSTEM IDOL PROJECT. By embodying all flavors of Kawaii culture, Musubizm is a one-of-a-kind group that aims to spread Japanese kawaii culture globally, and is taking the international idol scene by storm. Currently, they have ventured out of Harajuku, Tokyo, Japan and are actively working to spread Kawaii culture all over the world.

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